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ABOUT MY WORK
I've worked on many projects, large and small across several disciplines.
I primarily undertake web based work,
but I also have experience and a good understanding of print
based design and corporate ID
and branding.
My design philosophy is based on clarity and quality of communication.
I try to look at the problem through the eyes of the audience and
design a solution based on what they would want (even if they don't
know it) or expect to see. Forcing an audience to see things the
way I, as a designer, expect to see things is a case of ego getting
in the way of common sense.
I design websites primarily with ease-of-use in mind, and always
endeavour to use visual flair (where appropriate) and imagination
coupled with intelligent use of technology. I believe the tools
available are a means to an end: to create engaging, vital work,
rather than being an end in themselves. Too often I hear the words,
“I'd like some Flash on my site,” just because Flash
is the latest technological buzz.
Please feel free to take a look at some of my portfolio pieces.
The selection encompasses work I have done both commercially and
as a student and includes final working websites and designs along
with concept work that never made it off the virtual drawing board.
My curriculum vitae/resumé
can be downloaded in a variety of formats here.
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