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PROJECT SUMMARY

Visit the site: www.draytonmanor.co.uk

In 2000 I was commissioned to perform a complete redesign in order to bring the site up to date and better reflect Drayton Manor as an exciting, lively, family theme park. I had complete strategic and creative control over this project, and contine to regularly update and maintain the site.

WHAT I DID

Interface design, graphic design, information architecture and design, content development, database integration and programming.

NOTES

Drayton Manor required a complete overhaul of their existing site which was starting to look dated and didn't truly represent the vibrant, fun, aspects of the park. I created a design and structure that is both fun to use, fun to look at, easy to navigate and quick to load. I also developed a database system for the Where to Stay pages and integrated this into the site using ASP, which allows for fast editing and updating without the need to go into the HTML.

One of the major benefits for the customer service personnel at Drayton Manor was the decrease in minor enquiries – both via email and telephone – the site brought. The richness, and easily accessible nature of information on the site ensures that most questions a visitor may have are answered without having to resort to an email or phone call. This frees up more time for the staff of Drayton Manor, and is also more convenient and satisfying for potential visitors. On top of this, I monitor incoming email enquiries for any hot topics and add this information to the site if necessary. This is a good example of the dynamic way we can use the web, providing rapid and targeted information to site visitors.

The site has been extremely successful, generating much interest in the park and encouraging people to visit. The site was awarded four stars by Internet Magazine in their theme park website roundup. This was a higher rating than any other UK theme park.

I provide ongoing maintenance for this site and also provide full webhosting.

Visit the site: www.draytonmanor.co.uk

 

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