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    Client List
  • Drayton Manor Theme Park
  • Organic Pest Control Ltd
  • Rye Bay Nature Reserve
  • R35
  • Agencourt Bioscience Corporation
  • Human Services Association
  • Patrick Roper Associates
  • Hosted Store Corporation
  • Land's End and John O'Groats Company
  • The UK Dependent Territories Conservation Forum
  • Archmain Ltd
  • Butterfly Conservation
  • Hastings Borough Council
  • The Greenwich Festival
  • Ascension Island Heritage Society
  • Maidstone Borough Council
  • Hastings College of Arts and Technology
  • St George's Cathedral, Southwark
  • The Old Parsonage Surgery
  • Universal Marketing
  • Nitritex Ltd
  • Drayton Manor Hotels
 

ABOUT MY WORK

I've worked on many projects, large and small across several disciplines. I primarily undertake web based work, but I also have experience and a good understanding of print based design and corporate ID and branding.

My design philosophy is based on clarity and quality of communication. I try to look at the problem through the eyes of the audience and design a solution based on what they would want (even if they don't know it) or expect to see. Forcing an audience to see things the way I, as a designer, expect to see things is a case of ego getting in the way of common sense.

I design websites primarily with ease-of-use in mind, and always endeavour to use visual flair (where appropriate) and imagination coupled with intelligent use of technology. I believe the tools available are a means to an end: to create engaging, vital work, rather than being an end in themselves. Too often I hear the words, “I'd like some Flash on my site,” just because Flash is the latest technological buzz.

Please feel free to take a look at some of my portfolio pieces. The selection encompasses work I have done both commercially and as a student and includes final working websites and designs along with concept work that never made it off the virtual drawing board.

My curriculum vitae/resumé can be downloaded in a variety of formats here.