But as well as the natural beauty and the opportunity to walk, or sit watching the changing moods of the ocean, there is plenty to do at Land’s End. The cliff top complex overlooking the end of Britain has an award-winning multi-media show on the Land’s End story. There is an exhibition about the Air Sea Rescue Service and several places to shop for souvenirs and to eat, including the new Longships Family Restaurant and Bar which offers quality food in a relaxed atmosphere and is open for dinner as well as all day throughout the year.

New for 1998 is the Land’s End John O’Groats Hall of Fame, a purpose-built gallery telling the story of the people and vehicles that have undertaken this classic journey since it started to become a popular challenge in the 19^th century. The amazing and famous characters, the wonderful vehicles and the good work they have done for charity and other causes are dramatically displayed in this new attraction. The hotel at Land’s End has also been completely refurbished for the 1998 season.

Children will find plenty to do at Land’s End and they particularly enjoy Greeb Farm a short walk to the south of the main attraction. This traditional Cornish farmhouse, now being renovated, is run as a craft centre and rare breeds of domestic animals and poultry are on view to the public here.

There is a full and exciting events programme at Land’s End in 1998. There are superb firework displays every Tuesday and Thursday evening from 28 July to 3 September 1998. Other special events include the headline-hitting Green Arrows, the only non-flying aerobatics team in Britain. Their performances will bring tears to your eyes.

Entry to Land’s End is free with a nominal charge for parking. Each of the main attractions is separately priced and all-in tickets are available. Further information from the guest relations office at Land’s End: 01736 871501.