The Black Marketing Company (UK) Ltd.
2 The High Street
Royal Forest of Dean
GL16 8HF
Managing Director


The Black Marketing Company (UK) Ltd. was founded in 1996 and is a collaboration between former marketing directors from the two largest and most successful visitor attractions in the UK, Blackpool Pleasure Beach and Alton Towers.

The company has seven members of staff and also draws on a network of practising leisure marketing consultants. The head office is located in the Royal Forest of Dean (Gloucestershire), with outposts in the South East and the North West.

Black Marketing is an independent marketing company that provides a range of marketing, sponsorship, partnership and media services for visitor attractions with over 500,000 visitors a year.

We put the visitor attractions we represent together with other businesses to advance their commercial goals through marketing partnerships that reach target audiences effectively;

We present the companies we represent in the most attractive and valuable light, develop & implement strategic and tactical campaigns, and introduce new sources of revenue and sales techniques;

We work closely with in-house teams, exchanging ideas and sharing skills, and with agencies to maximize their outputs via a finely tuned integrated approach;

We develop sponsorship and fundraising portfolios to secure support from companies, organizations and grant-giving sources;

We monitor annual trends, sector performance, visitor attitudes, and innovations in product and marketing technique to ensure our input is as sharp and well informed as it can be.

Copyright © 1998 The Black Marketing Company

Drayton Manor Theme Park the 4th largest theme park in the UK

Land's End Visitor Centre and Conservation Site Cornwall's Largest visitor attraction

John O'Groats Visitor Centre a £4million development opening in 1999

The Earth Centre one of the 14 Millennium Flagship Projects

Mote House and Gardens a £13million visitor attraction opening in the year 2000

The Wildside Trust who own Badzel Park in Kent

Gepetto's Place Ltd. a new concept in themed family dining

Work with British Waterways and Rag Doll Productions to develop a Rosie and Jim canal visitor centre in Birmingham

Promotional fundraising plan for the development of "The World of James Herriot" in Thirsk, North Yorkshire.

The International Association of Amusement Parks and Attractions

The British Association of Leisure Park, Piers and Attractions

The West Country Tourist Board

The Yorkshire Tourist Board

Wye Valley Tourism Association

The Forest of Dean Tourism Forum